Enter a relaxed and confident state at the keyboard by writing for one reader: yourself. But no need to rely on alcohol when writing. You will produce your best writing in a relaxed and confident state ‐ the same state you experience after a few alcoholic drinks at a social event when you say what you think and act like yourself. If someone reads your email, article, or chapter, what one idea or actionable takeaway do you want to linger in their mind a week later? The goal of your writing is to plant that information in their mind. Zinsser says, “Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn’t have before. You may have several big ideas knocking at your door, wanting to be included in your writing, but only invite one inside and leave the rest out in the rain. Here is how to inject those four qualities into your writing and be a better writer: Selective The secret to writing well is working hard to ensure your writing is selective, confident, refined, and tantalizing. Nobody has shown them how much excess or murkiness has crept into their style and how it obstructs what they are trying to say.” – William Zinsser “Few people realize how badly they write. “Clear thinking becomes clear writing one can’t exist without the other.” – William Zinsserīusiness Writing Skills, Business Encyclopedias, Authorship Reference, Language, Writing, Self Help, Humanities, Communication, Education, Personal Development, How To In the following book summary, you’ll learn the SECRET to writing well.

On writing well